The Infinite Agency Launches Taco Bueno Campaign Around Hot Honey Taco Theft Angle

The Infinite Agency has created a new campaign for Taco Bueno Restaurants. The work promotes the chain's New Hot Honey Taco. The creative angle: the item 'keeps getting stolen.'

The campaign was surfaced on August 4, 2026, via LinkedIn's Ads of Brands page, which tracks new creative work across the industry. No campaign name has been specified. No media spend or market rollout details have been disclosed.

The pairing of The Infinite Agency and Taco Bueno marks the latest instance of Taco Bueno advertising built around a single menu item rather than a broader brand platform. The 'stolen' framing is a common approach in QSR advertising for drawing attention to new or limited-time menu items.

The Infinite Agency has not publicly detailed the media channels for this campaign. No breakdown of broadcast, social, out-of-home, or other channels has been disclosed.

Taco Bueno, a Tex-Mex QSR chain based in Texas, has run agency relationships with independent shops in recent years as part of a broader marketing refresh. This campaign continues that pattern, with The Infinite Agency handling the creative for the Hot Honey Taco push.

No additional campaign assets, spokespeople, or launch dates have been confirmed beyond the LinkedIn post. Free Agency Media will update this report as verified details, including media buy specifics and campaign duration, become available.