The SEO Works Drives 117% Branded Click Growth for Tarpalex

The SEO Works delivered a 117% year-over-year increase in branded clicks for Tarpalex through a targeted SEO campaign. The Sheffield-based independent secured 15 new top-3 positions and 30 new top-10 rankings across high-volume search terms including "tarpaulin."

The campaign focused on improving Tarpalex's visibility in commercial search queries. Branded clicks (searches containing the Tarpalex name) more than doubled from the previous year's baseline. The agency pushed 45 keywords into page-one territory, concentrating on product-category terms where purchase intent runs high.

Tarpalex manufactures industrial tarpaulins and protective covers. The search volume around core product terms meant rankings translated directly to commercial traffic. Moving "tarpaulin" and related terms into top positions put Tarpalex in front of buyers at the moment of search.

The SEO Works specializes in technical SEO and content strategy for B2B and industrial clients. The agency's approach combined on-page optimization with content development designed to capture both branded and category-level searches.

Adam Reaney, Managing Director at The SEO Works, shared the results on LinkedIn. The 117% branded click increase represents the kind of measurable outcome that SEO campaigns are built to deliver: more visibility in the exact searches that matter to the client's business.

The campaign shows how independent agencies apply technical SEO expertise to industrial clients. Tarpalex now ranks for the search terms that connect manufacturers to buyers. The SEO Works turned keyword positions into doubled traffic.