Boldspace Launches 'The Power of Perfume' for The Perfume Shop

Boldspace has created and launched a new brand campaign for The Perfume Shop. The campaign, titled 'The Power of Perfume,' was announced via The Perfume Shop's LinkedIn page on July 14, 2026.

Boldspace is a certified B Corp agency. The announcement identifies Boldspace as the agency behind both the creative concept and the launch of the campaign, marking a new brief win for Boldspace.

Details on the campaign's channel mix, media spend, and creative execution have not been disclosed publicly. The Perfume Shop's announcement confirms the agency relationship and the campaign name but does not include specifics on rollout markets, timeline, or featured talent.

The campaign adds to a history of brand campaigns from The Perfume Shop, which has used similar activity in the past to support its retail footprint. This is the first confirmed instance of Boldspace being named as the agency of record for a brand campaign of this kind for The Perfume Shop.

No financial terms of the agency-client relationship were disclosed. Free Agency Media will update this report as additional campaign details, media placements, or creative assets become available.

Boldspace's B Corp status is noted in the original announcement as a defining characteristic of the agency. No further detail was provided on how that status shaped the creative brief or campaign strategy.

The Perfume Shop has not issued a separate statement beyond the LinkedIn post confirming the partnership and campaign name.