Moore Named Agency of Record for The Salvation Army's Potomac Division

Moore is now the Agency of Record for The Salvation Army Potomac Division. The direct mail agency will handle donor engagement and fundraising support across the division's three Area Commands.

The announcement came via LinkedIn on August 11, 2026. Moore's remit covers donor communications tied to the Potomac Division, a regional structure within The Salvation Army's broader U.S. operations.

No campaign name or budget was disclosed. Moore specializes in direct mail, a channel that remains central to nonprofit fundraising strategy, particularly for donor retention and acquisition programs. The scope of work centers on strengthening donor relationships rather than a single creative campaign.

This AOR win adds The Salvation Army to Moore's client roster in the nonprofit and cause-marketing space. Searches for salvation army advertising average 170 per month.

The Salvation Army's Potomac Division operates across a multi-state footprint, coordinating fundraising and program services through its Area Commands. Agency of Record assignments at the division level typically indicate a longer-term engagement rather than a single-project brief, though Moore has not specified contract length or exclusivity terms.

Details on creative direction, media channels beyond direct mail, or specific fundraising targets for this campaign have not been released. Moore's LinkedIn post did not name individual executives from either organization involved in the decision.

Free Agency Media will update this report as additional details on scope, budget, or campaign specifics become available.