alt/shift Wins Transport for NSW Road Safety Pitch

Sydney independent alt/shift has won a competitive pitch to develop a public education campaign for Transport for NSW's Road Safety Learning Lab. The news was reported by LBBonline on August 3, 2026.

The brief centers on road safety education for Transport for NSW. Transport for NSW selected alt/shift following a review process, according to the LBBonline report. No financial terms of the engagement were disclosed.

Details on the specific creative territory, media channels, and launch date for the campaign have not yet been released. LBBonline's report did not name the other agencies involved in the pitch process.

alt/shift is based in Sydney. The agency's existing client roster and headcount were not specified in the source report.

Transport for NSW's Road Safety Learning Lab operates as an ongoing public education initiative for the state of New South Wales, Australia. The agency's mandate under this assignment covers campaign development for the Learning Lab, per the reported scope.

This marks a new business win for alt/shift in the government and public sector category. Details on campaign strategy, budget, and rollout timeline have not been made public as of this report.

Free Agency Media will continue tracking this assignment as additional information becomes available, including creative output, media placement, and any public results tied to the Road Safety Learning Lab campaign.