BrandMe Unveils Packaging Redesign for Asahi's Twisted Shotz

BrandMe has unveiled a new packaging design system for Twisted Shotz, the ready-to-drink brand owned by Asahi Beer USA.

The redesign covers the full Twisted Shotz packaging system, according to a post from BrandMe. The agency has not disclosed additional details on the scope of the assignment, timeline, or whether the redesign extends into broader Twisted Shotz advertising beyond packaging.

Asahi Beer USA owns Twisted Shotz within its ready-to-drink portfolio. The brand's presence in the RTD category has grown alongside a wider shift toward shot-style and single-serve formats.

BrandMe shared the work on LinkedIn on August 7, 2026, describing the redesign as a departure from the brand's previous look. No creative or executive credits were included in the announcement.

The project adds to a growing list of RTD brand refreshes handled by independent shops rather than in-house teams or holding company networks. Asahi has not confirmed plans for a wider Twisted Shotz advertising campaign tied to the redesign.

Neither BrandMe nor Asahi Beer USA has released financial terms of the engagement. BrandMe has not confirmed whether it will retain the account for future creative or media work.

Free Agency Media has reached out for confirmation on the scope and duration of the assignment. This story will be updated as additional details become available.