adam&eve\TBWA Launches Twix Campaign Featuring Singing Ventriloquist Dummies

The Drum reported a new Twix advertising campaign from adam&eve\TBWA on July 21, 2026. The campaign centers on ventriloquist dummies performing an R&B classic.

The Drum's report, published via the outlet's LinkedIn company page, did not specify the campaign's title, media markets, or air dates. No budget or production details were disclosed in the post.

adam&eve\TBWA is the agency of record behind the work. Twix, the confectionery brand owned by Mars, is the client named in the campaign.

The Drum framed the coverage within its ongoing reporting on advertising creative, a beat that regularly surfaces new work from both holding company networks and independent shops. This piece falls under the outlet's standard campaign-spotlight format, which typically names the agency, the brand, and a short creative description without additional commentary from the publication.

No further details on the creative concept, such as the specific R&B song referenced or the ventriloquist dummy characters, were included in the original post. The Drum's coverage did not include statements from adam&eve\TBWA leadership or Twix marketing executives.

Searches for "twix advertising campaign" register roughly 10 per month, a volume consistent with campaign-specific queries that spike briefly around launch coverage. Coverage of this kind typically circulates through trade press and social channels before a broader consumer-facing rollout.

As of this report, no additional agencies, media partners, or production companies had been named in connection with the campaign. Free Agency Media will update this piece if further details on air dates, media spend, or campaign scope become available.