Empire Media Worx Lands 100+ Retail Doors for Ultrack Systems in Launch Month

Empire Media Worx (EMWX) served as agency of record for Ultrack Systems' new pet wellness division, handling brand strategy, identity, packaging, and 3D renders for the launch. The division landed more than 100 retail doors in its first month on shelves.

The scope covered the full brand build: naming and identity work, packaging design, and 3D renders used across retail and sales materials. EMWX ran point on Ultrack's go-to-market from strategy through execution, an agency-of-record assignment covering the full launch rather than a single deliverable.

Ultrack's pet wellness division reached more than 100 retail doors within its first 30 days on shelves.

Empire Media Worx posted the results on LinkedIn on August 27, 2026, crediting the win to the brand strategy and packaging work delivered for Ultrack. The post did not specify which retail chains carried the new line or name the campaign tied to the launch.

Ultrack Systems has not issued a separate statement on the division launch or the retail rollout. No financial terms of the AOR relationship between EMWX and Ultrack were disclosed.

The Ultrack assignment adds to EMWX's roster of brand identity and packaging work, placing a pet wellness launch alongside the agency's existing client base. Additional details on the scope of the EMWX-Ultrack partnership, including duration and whether the AOR relationship extends beyond the initial launch phase, have not been made public.