Mustard Launches 'Make Every Meal unVEGETAble' Campaign for Vegeta in Australia

Mustard | A Creative Agency has launched a new campaign for Vegeta, the seasoning brand owned by Podravka Group. The campaign, titled 'Make Every Meal unVEGETAble,' went live on August 19, 2026, targeting a new generation of Australian consumers.

The announcement came via Mustard's LinkedIn company page. Mustard is the creative agency behind Vegeta's latest push, tasked with repositioning the decades-old seasoning brand for younger buyers in the Australian market.

Vegeta has long held a foothold in European kitchens through Podravka Group, the Croatian food company that owns the brand. This campaign marks a specific push into Australia, where Podravka aims to build recognition among younger consumers unfamiliar with the brand.

The campaign name plays on the brand's own name, an approach the agency confirmed in its announcement. No additional details on media spend, channel mix, or campaign duration were included in the initial post.

The relationship between Mustard and Podravka Group was confirmed directly through Mustard's own channels.

Free Agency Media has reached out for additional campaign details, including creative assets and media strategy. This is a developing story. Updates will follow as more information becomes available from Mustard or Podravka Group directly.