Vytalogy Wellness Names Ruder Finn Agency of Record

Vytalogy Wellness has selected Ruder Finn as its Agency of Record. The appointment falls under Ruder Finn's Brand Experience practice, which the firm says combines reputation, brand strategy and storytelling, executive and influencer engagement, media, digital, experiential, technology, and consumer experience work.

The Vytalogy Wellness announcement was made alongside two other AOR wins Ruder Finn announced at the same time: Carters Inc. and Sweet Loren's. Ruder Finn frames the three as spanning retail, food, and consumer health and wellness. No campaign or creative work has been named for Vytalogy Wellness.

Ruder Finn says the partnership reflects continued growth of its Brand Experience practice. Further detail was published in the agency's press release.