Ocean Conservancy Returns for Second Year on Warner Bros. Discovery's Shark Week Campaign

Ocean Conservancy is back on Shark Week. Oscar Negroni, who leads the partnership on the Ocean Conservancy side, confirmed the nonprofit's second consecutive year working with Warner Bros. Discovery on the annual programming event, announced via LinkedIn on July 22.

The Ocean Conservancy Warner Bros. Discovery collaboration centers on Shark Week, the network's long-running summer franchise built around shark-focused programming. Negroni credited creative partners on the project, naming the Outright team specifically for their contribution to the campaign's execution.

This is the second consecutive year of the partnership between Ocean Conservancy and Warner Bros. Discovery. Details on campaign deliverables, media spend, or specific creative assets were not disclosed in the announcement.

Warner Bros. Discovery has used Shark Week for decades as a tentpole moment for Discovery Channel programming. The event has drawn brand and nonprofit partnerships tied to ocean conservation themes in recent years. Warner Bros. Discovery advertising tied to Shark Week has historically included tie-ins across social, broadcast, and digital placements. This year's specific channel mix has not been confirmed publicly.

Outright's role was cited as part of the creative partner group. The agency's specific scope of work, whether creative development, production, or campaign strategy, was not detailed in the source post.

No financial terms of the partnership were disclosed. Ocean Conservancy has not issued a separate public statement beyond Negroni's LinkedIn post as of this writing. Warner Bros. Discovery has not commented on the partnership through its own channels at the time of publication.

The announcement comes ahead of Shark Week's broader 2026 programming rollout. Additional campaign details are expected as the event date approaches.