frank.social Lists Weetabix Dunkables Among First-Year Client Campaigns

Alex Grier, of frank.social, listed the Weetabix Dunkables work among the agency's client campaigns from its first year in business. The mention came via a LinkedIn post published July 27, 2026.

Grier's post rounded up several client campaigns the agency points to as evidence of its early traction, with the Weetabix advertising campaign for the Dunkables product line named specifically among them.

frank.social has been operating for roughly a year at the time of the post. Grier's summary did not include revenue figures, media spend, or headcount for the agency, and no additional details on the Weetabix relationship, such as contract length or scope of work, were disclosed in the post.

Weetabix, the UK-based cereal brand owned by Post Consumer Brands, has run Dunkables as a newer product extension aimed at expanding beyond its core breakfast cereal line. The brand has not issued a separate statement confirming the agency relationship or commenting on Grier's post.

The LinkedIn post frames the Dunkables campaign as one entry in a broader list of client work Grier is using to mark the agency's one-year mark. No independent verification of campaign performance, reach, or client satisfaction was included in the source material.

Free Agency Media is tracking the signal as part of its ongoing coverage of independent agency activity and will update this report if frank.social or Weetabix release additional information on the account, budget, or campaign results.