Brandon Wins Wicked Weed Brewing as Agency of Record

Brandon landed Wicked Weed Brewing as agency of record. The independent shop will handle strategic creative for the Asheville-based craft brewery, now part of Anheuser-Busch's craft portfolio.

The scope covers video assets, influencer engagement, and paid media. Brandon will create campaigns for Wicked Weed Brewing's portfolio, which includes both its flagship beers and experimental small-batch releases.

Wicked Weed operates two locations in Asheville: the original downtown funkatorium and a 40,000-square-foot production facility. The brewery draws 18,100 monthly searches, indicating sustained consumer interest beyond typical craft beer audiences.

Anheuser-Busch acquired Wicked Weed in 2017, adding it to a craft portfolio that includes Goose Island, Blue Point, and Golden Road. The move to Brandon represents a shift toward independent creative partners for the craft segment. AB InBev's craft holdings generate $1.2 billion annually, but compete in a market where authenticity narratives drive purchase decisions.

Brandon's win follows a pattern of craft brewers selecting smaller agencies for strategic creative work. New Belgium partnered with Humanaut in 2024. Stone Brewing moved to Mekanism the same year. Both shops operate independently, outside holding company structures.

The influencer engagement component signals Wicked Weed's focus on digital-first distribution. Craft beer marketing increasingly targets younger drinkers through creator partnerships rather than traditional media. Brandon will coordinate those relationships alongside paid media placements.

No pitch timeline or competing agencies were disclosed. The account moves to Brandon immediately.