Raptor Communications Named PR Agency of Record for Wilderness Trail Distillery

Raptor Communications is the new PR agency of record for Wilderness Trail Distillery, taking over communications duties for the Kentucky-based whiskey brand. The appointment was confirmed August 5 in a LinkedIn post from Dave Karraker.

Raptor will lead the account for Wilderness Trail Distillery, according to the post. No campaign specifics or contract terms were disclosed.

The move places Wilderness Trail Distillery in Raptor Communications' client roster within the spirits category. Wilderness Trail, known for its bottled-in-bond bourbon and rye whiskey, joins the agency's book of business as the distillery builds its national profile.

Details on the scope of the Raptor Communications-Wilderness Trail Distillery engagement, including budget, team assignments, or campaign timing, have not been made public. Neither party has issued a formal press release beyond the LinkedIn announcement.

The appointment adds to a string of recent agency-of-record moves in the distillery and spirits PR space, where independent shops have picked up assignments from craft and mid-size beverage brands. Wilderness Trail Distillery, founded in 2013 in Danville, Kentucky, has expanded distribution in recent years and has used PR support to build brand awareness alongside its wholesale and retail growth.

Raptor Communications has not issued its own statement confirming the scope of work. Wilderness Trail Distillery has not commented publicly on the reasons for the agency change or whether a prior PR agency of record was in place.

Free Agency Media will update this report as additional details, including campaign specifics and account team leads, become available.