Net Conversion Named Media Agency of Record for Winn-Dixie

Net Conversion has secured the media agency-of-record assignment for Winn-Dixie, according to a LinkedIn post from Mohamed El Belghiti Alaoui published August 21, 2026.

The post identifies Net Conversion as a digital marketing and media agency and confirms the AOR win for the Winn-Dixie account. Scope of the assignment, contract value, and incumbent agency were not disclosed in the post.

No details on the Winn-Dixie advertising campaign have been released. The post does not specify whether the mandate covers paid social, programmatic, search, or a combination of channels, or whether the assignment includes creative in addition to media planning and buying.

Winn-Dixie, the Southeastern U.S. grocery chain owned by Southeastern Grocers, has not issued a public statement confirming the appointment as of this writing. Net Conversion has also not published details on its own channels.

The announcement surfaced through a personal LinkedIn post rather than a press release from either party. Free Agency Media has not independently verified the assignment beyond the cited source and will update this report if additional confirmation, financial terms, or campaign specifics become available.

This is a developing signal. No further information on timeline, launch date, or campaign creative has been reported.