Studio.Ojas Shows Wise Campaign Build Process

Studio.Ojas released behind-the-scenes footage of a concept ad for Wise on May 8, walking through the production pipeline from initial storyboard to final animation.

The video documents the technical workflow: storyboard development, 3D modeling and animation in Blender, and final compositing in After Effects. The studio shared the footage on social media without specifying whether the work represents a pitch, an internal concept, or delivered creative for the financial services brand.

Wise operates as a cross-border payments platform serving over 16 million customers across 160 countries. The company has previously worked with agencies including Fold7 and Lucky Generals on brand campaigns.

Studio.Ojas, based in Mumbai, specializes in motion design and 3D animation for brand work. The studio's portfolio includes projects for Razorpay, PhonePe, and other fintech clients in the Indian market.

The shared footage shows the technical execution rather than the strategic brief or campaign objectives. The final animation style combines 3D character work with kinetic typography and brand-consistent color palettes typical of fintech advertising.

No launch date, media plan, or market details accompanied the release. The studio's post focuses on craft demonstration rather than campaign announcement, positioning the share as a portfolio piece rather than a client case study.

The relationship between Studio.Ojas and Wise remains unconfirmed beyond this single creative output. Neither party has announced an ongoing partnership or detailed the scope of the engagement.