AV Squad

AV Squad has spent the last several months embedded in the release calendars of the biggest studios in the business. The Los Angeles agency produced a digital spot for Sony Pictures' Spider-Man: Brand New Day campaign, then followed it with a full trailer for the same title. It cut the theatrical trailer for Lionsgate's The Furious, ahead of the film's May 29 release, and built the trailer campaign for Michael, Lionsgate's biopic about Michael Jackson. For Prime Video, AV Squad delivered the trailer for Tom Clancy's Jack Ryan: Ghost War. For Roadside Attractions and Saban Films, it produced the theatrical trailer for Fuze, opening in April. The agency has also posted campaign work tied to Paramount Pictures' Scream 7, marking the film's box office run alongside its studio partner.

The pattern across this run is consistent: AV Squad isn't a peripheral vendor on these campaigns, it's the shop studios call when a trailer or digital spot needs to land at scale. The Spider-Man work in particular was framed by the agency itself as tied to one of the biggest global trailer launches on record, a claim that lines up with the volume of major-studio work stacking up in the same few months.

Six titles across four major distributors in a single quarter is not incidental output. It reflects a production operation built specifically for theatrical and streaming trailer work, the kind of assignment where turnaround windows are unforgiving and the client roster is largely limited to studios with global release infrastructure. Sony, Lionsgate, Paramount, Amazon's Prime Video, and the Roadside Attractions/Saban Films pairing on Fuze all appear in the same recent window, which points to a shop that has built specific trust with distribution and marketing teams rather than one chasing one-off wins.

AV Squad is employee-owned, structured as what the company describes as a 100% employee-owned business. Verification traced this back to statements from the founder, Francisco S, who has framed the ownership model as central to how the company operates, giving staff a direct stake in the outcomes of the work rather than answering to outside equity holders or a holding company parent. Free Agency Media's classification for AV Squad is confirmed independent, based on that ownership structure and the absence of any network or holding company affiliation in the record. For a shop doing this much studio-facing trailer and campaign work, that independence is worth noting on its own terms: AV Squad is competing for Sony, Lionsgate, Paramount, and Amazon assignments as an employee-owned operation, not as a unit inside a larger conglomerate's roster of agencies.

Headquartered in Los Angeles with a team of 51 to 200 people, AV Squad operates from the same city as the studios it serves, a proximity that shows in the cadence of its output. Its service lines, branding and identity work alongside advertising, content marketing, and creative and design services, sit underneath a body of work that is overwhelmingly trailer and campaign production for theatrical and streaming releases. Founded in 2004, the agency has had two decades to build the kind of relationships that produce back-to-back assignments across Sony, Lionsgate, Paramount, and Prime Video within the same release season.