Medialab Extends Alzheimer's Society Partnership for Brand and Advertising Work

Medialab has extended its partnership with Alzheimer's Society. The independent agency confirmed the news via a post from @mediashotz on August 1, 2026.

The extension covers brand and advertising collaboration between the two organizations. No campaign name, budget, or creative details have been disclosed. Medialab's existing relationship with Alzheimer's Society predates this announcement. The length and terms of the original engagement were not specified in the post.

Alzheimer's Society advertising has typically run through agency partnerships focused on awareness and fundraising messaging. This extension keeps that work with Medialab rather than opening the account to review. No indication was given as to whether the extension includes a new statement of work, a renewed retainer, or an expanded scope beyond existing deliverables.

The announcement did not name specific stakeholders on either side, including the creative or account leads managing the relationship going forward. No timeline was given for when new work under the extended partnership will appear.

Free Agency Media will update this post if Medialab or Alzheimer's Society release additional details on the scope, duration, or creative direction of the extended campaign.