Brainlabs Named Media Agency of Record for Xponential Fitness

Brainlabs has been appointed media agency of record for Xponential Fitness, according to a post on the agency's LinkedIn page dated July 14, 2026. The remit covers strategy, planning, and buying across Xponential's franchise portfolio, including Club Pilates and Pure Barre.

The assignment spans brand growth objectives and local studio demand generation, the two mandates franchise fitness networks typically split between national brand advertising and location-level performance marketing. Xponential Fitness operates a multi-brand franchise model, with Club Pilates and Pure Barre among its largest studio networks by unit count.

Brainlabs will handle both the brand and local demand generation mandates under a single agency of record structure, per the announcement. No campaign details, budget figures, or contract length were disclosed in the post.

The win adds a multi-brand franchise fitness account to Brainlabs' roster, placing Xponential Fitness advertising under a unified media strategy rather than split across brand-specific agencies.

Neither Brainlabs nor Xponential Fitness has published additional detail on the scope of the work, target markets, or media channels involved. Free Agency Media has reached out for confirmation of contract terms and will update this report as additional information becomes available.

The appointment was reported via Brainlabs' own LinkedIn company page rather than a formal press release.