Uth Creative Group Launches 'Singapore and Malaysia Food Trivia' Campaign for ASAM Chicken Rice Restaurant

Uth Creative Group has developed a new activation for ASAM Chicken Rice Restaurant. The campaign, titled 'Singapore and Malaysia Food Trivia' (星馬冷知識), invites diners to test their knowledge of Singaporean and Malaysian culinary culture.

The activation was reported by Marketing Interactive on August 27, 2026. According to the report, the trivia format centers on regional food history and dishes tied to both countries.

ASAM Chicken Rice Restaurant operates within the chicken rice restaurant category, a dish associated with both Singaporean and Malaysian culinary traditions. The trivia format asks participants to engage directly with the content rather than through passive advertising.

No campaign budget, media placement details, or duration were disclosed in the Marketing Interactive report. The agency credit for the work is attributed to Uth Creative Group. No additional creative or account leads were named in the source material.

Marketing Interactive's coverage did not specify whether the trivia activation is running in-store, online, or across both channels. The report also did not include performance metrics, participation numbers, or client statements from ASAM Chicken Rice Restaurant.

Further details on campaign scope, reach, or results have not yet been published.

Free Agency Media will continue tracking coverage of this campaign as additional information becomes available from Marketing Interactive or other sources.