Assembly APAC Named Media Agency of Record for FairPrice Group in Singapore

Assembly APAC has been appointed Media Agency of Record for FairPrice Group in Singapore. The announcement came via Assembly APAC's LinkedIn page on August 26, 2026.

The remit covers media strategy, planning, and activation across FairPrice Group's business. The scope was described as spanning the full business, not a single brand or division within the group.

FairPrice Group operates as one of Singapore's largest retail groups, with grocery, pharmacy, and food and beverage operations under its umbrella.

No financial terms were disclosed. The length of the contract, the incumbent agency being replaced, and the specific brands within FairPrice Group's portfolio covered under the new arrangement were not specified in the announcement.

Assembly is part of Stagwell's network of agencies operating across the Asia-Pacific region under the Assembly APAC banner. The appointment adds FairPrice Group to Assembly APAC's roster of retail and consumer accounts in Singapore.

The appointment was confirmed directly by the agency, with no independent confirmation yet issued by FairPrice Group at time of writing.

Free Agency Media will update this post as additional details, including campaign specifics and contract scope, become available.