Fetch Builds Two-Audience Retail Media Campaign for Banza

Fetch has created a retail media campaign for Banza structured around two separate audience segments: new customers and existing customers. Each group receives distinct offers within the campaign, according to a LinkedIn post from Vicente Fernandez dated July 30, 2026.

The existing-customer track is built to drive repeat sales. The new-customer track is built for buyer acquisition. Fernandez's post frames the two-audience structure as the core mechanic of the campaign, running acquisition and retention offers side by side rather than as sequential phases.

Banza, known for its chickpea-based pasta, is the brand behind the campaign. Fetch is the agency of record for this specific initiative, per the post. A campaign name has not been specified, retail partners have not been named, and budget or spend figures were not disclosed.

The post does not include performance data, timeline details, or specific retail media platforms used to execute the two-audience approach. Fernandez did not specify whether the campaign is currently live or has concluded.

This is the extent of publicly available information on the Fetch Banza advertising campaign as of the July 30, 2026 post. No additional details, including reach, impressions, or sales lift, have been made public by either Fetch or Banza.

Free Agency Media will update this report if additional campaign details, performance metrics, or retailer partnerships are disclosed by either party.