Hotspex Media Confirms Instacart Retail Media Work for Costco

Hotspex Media has disclosed a retail media partnership supporting Costco through Instacart's advertising platform. The confirmation came via a LinkedIn post from Chinmay Navre on July 23, 2026.

According to the post, Hotspex Media used Instacart retail media as a layer supporting three specific functions: Costco product availability, new product launches, and seasonal promotional pushes. The post did not name a specific campaign.

The disclosure positions Hotspex Media within the retail media segment of Costco advertising, an area where brands deploy platforms like Instacart alongside traditional media buys. Retail media spend has become a growing line item for major retailers, with Instacart operating as one of the primary networks brands use to reach shoppers at the point of purchase.

No financial terms, contract length, or specific product categories were disclosed in the post. The scope of the Hotspex Media Costco engagement, including whether it covers all Costco locations or specific regions, was not specified.

Hotspex Media's post frames the work as ongoing infrastructure rather than a single campaign, describing the Instacart layer as support for availability, launches, and seasonal pushes collectively.

Free Agency Media has not independently verified the scope or duration of the Hotspex Media Costco relationship beyond what was stated in the source post. The signal was surfaced through routine monitoring of agency-disclosed client work on LinkedIn.

This entry will be updated if additional details on the Hotspex Media Costco partnership, including campaign names or performance metrics, become available.