Noetic Creative Named Agency of Record for Caesarstone US

Noetic Creative has been appointed agency of record for all US operations by Caesarstone US. The news surfaced via a LinkedIn post from Tamir Alush on September 5, 2026.

The appointment covers Caesarstone's full US business, not a single division or regional account. That scope puts Noetic Creative in charge of the brand's advertising output across the American market, from strategy through execution.

Caesarstone is a quartz surface manufacturer with a long-standing presence in the US countertop and building materials category, competing against brands like Silestone and Cambria for retail and trade attention. An AOR assignment of this size signals a consolidation of creative decision-making under a single shop rather than a split roster.

No campaign details have been disclosed. The scope of work, whether it includes media planning, digital, or retail creative, has not been specified in the announcement. Neither company has released a statement beyond the LinkedIn post confirming the appointment.

Caesarstone advertising campaign work under the new arrangement has not yet surfaced publicly. Terms of the engagement, including contract length or fee structure, were not disclosed.

The appointment adds Caesarstone US to Noetic Creative's client roster. Creative decisions for the US market now shift entirely to the agency. Further details on account leadership, launch timeline, or first deliverables have not been made public.

Free Agency Media will update this report as additional information on the scope, budget, or creative direction becomes available.