Nickerson Named Agency of Record for CREtech New York

Nickerson has been retained as agency of record for CREtech New York, the firm announced via LinkedIn on August 28, 2026. The assignment covers PR strategy and media coverage ahead of the event.

The scope: spotlight innovation within the commercial real estate technology sector and drive attendance for the New York event. Nickerson did not disclose contract terms, campaign budget, or duration in its announcement.

CREtech New York is part of the broader CREtech event series, which covers technology adoption across commercial real estate. The AOR assignment places Nickerson in charge of shaping media narrative and public relations output tied to the event's runup.

No creative directors, account leads, or client-side marketing contacts were named in the announcement. No prior agency relationship for CREtech New York was referenced, and the competitive review process was not disclosed.

The announcement did not specify campaign length, target media outlets, or measurable goals beyond "driving PR strategy and media coverage." Nickerson's LinkedIn post is the sole public confirmation of the engagement as of this writing.

CREtech events typically draw real estate executives, proptech founders, and institutional investors. Nickerson's mandate covers PR strategy and media coverage ahead of the New York event.

No additional details on the campaign's channels, timeline, or creative direction have been released. Free Agency Media will update this report if Nickerson or CREtech New York disclose further specifics on the engagement's scope or duration.