TRP Wins Cancer Council Sunscreen Account Following Competitive Pitch

TRP has been appointed agency of record for Vitality Brands' Cancer Council sunscreen portfolio. The independent agency will lead strategy, creative, and media for the skincare brand following a competitive pitch.

The win gives TRP full responsibility across the Cancer Council branded sunscreen line. Vitality Brands, which manages the commercial sunscreen business under license from Cancer Council Australia, ran a formal review process before selecting the agency.

TRP takes on an established Australian consumer brand with year-round visibility in retail and pharmacy channels. The Cancer Council sunscreen range holds a significant position in the domestic market, competing against international brands in a category where Australian standards remain among the strictest globally.

The appointment covers the complete marketing mix. TRP will handle brand strategy, creative development, and media planning and buying for the portfolio. The scope indicates a consolidated relationship rather than a split roster approach.

Vitality Brands operates the sunscreen business as a commercial entity, with proceeds supporting Cancer Council's cancer research and prevention programs. The brand architecture connects consumer product revenue directly to funding outcomes in cancer prevention and treatment.

TRP's win adds a heritage health and wellness brand to its client base. The agency now holds responsibility for a product category where efficacy claims, regulatory compliance, and consumer trust intersect with traditional brand marketing.

No details on incumbent agency relationships or pitch timeline were disclosed. The announcement came through Campaign Brief's LinkedIn channel on May 18.