Cossette Toronto Named Integrated AOR for Princess Margaret Cancer Foundation Lottery

Cossette Toronto is now Integrated Creative Agency of Record for The Princess Margaret Cancer Foundation Lottery business. The agency announced the appointment on LinkedIn on July 15, 2026.

The scope covers the foundation's lottery portfolio, starting with the launch of 'Payday For Life' and the debut of a new campaign called 'Feel Free.' Cossette will handle integrated creative for both.

The Princess Margaret Cancer Foundation raises funds for the Princess Margaret Cancer Centre, which the foundation describes as one of the top five cancer research centers in the world. Lottery programs are a core part of its fundraising model. The appointment of Cossette Toronto as AOR consolidates creative under a single agency for a business line that typically runs multiple campaigns a year.

'Payday For Life' marks the first product launch under the new relationship. 'Feel Free' is the debut brand campaign tied to that lottery.

No financial terms were disclosed. Cossette has not specified the length of the AOR term or additional scope beyond the lottery business.

The announcement was made through Cossette's official LinkedIn company page, confirming the agency's role as Integrated Creative Agency of Record effective as of the July 15 posting.