Aroma Infotech Ships TVC for Classic Baskathi Premium Rice

Aroma Infotech has produced a new television commercial for Classic Baskathi Premium Rice. The campaign is titled "Khushboo Jo Sabko Saath Le Aaye."

The spot centers on family warmth and aroma, built around the moment rice is served at the table. Gourav Garg shared the campaign on LinkedIn on July 12, 2026, crediting Aroma Infotech's creative and production team on the assignment.

The commercial positions Classic Baskathi Premium Rice within the broader premium rice advertising category, a space where brands increasingly rely on sensory cues such as aroma, texture, and ritual rather than price or yield claims. Baskathi Premium Rice competes in a segment where household staples are marketed on emotional association as much as on product spec.

Aroma Infotech handled the assignment from concept through TVC delivery. No agency of record change was announced alongside the campaign, and no media spend or air date details were disclosed in the post.

The brief reflects a category pattern: rice and staple food brands in India have used festival and family-reunion themes for TV creative, particularly around aroma and shared meals as emotional shorthand. Classic Baskathi Premium joins that pattern with a campaign built around scent as the trigger for family connection.

No additional details on campaign duration, target markets, or media placement have been released. Free Agency Media will update this report if further information on the Classic Baskathi Premium Rice campaign becomes available.