Aroma Infotech Launches TV Campaign for Classic Baskathi Premium Rice

Aroma Infotech has created a new television commercial campaign for Classic Baskathi Premium Rice. The campaign is titled "Khushboo Jo Sabko Saath Le Aaye."

The spot centers on family warmth and aroma, tying the sensory qualities of the rice to moments of togetherness. Aroma Infotech announced the work on its LinkedIn company page on July 12, 2026.

The campaign positions Classic Baskathi Premium Rice within the broader premium rice advertising category, where brand messaging typically centers on tradition, quality, and shared meals. Aroma Infotech's execution follows that pattern, using the TV format to build brand recall around the Baskathi Premium Rice name.

No financials, media spend, or air dates were disclosed in the announcement. Aroma Infotech did not name additional agency partners, production credits, or media buying details in the post.

The campaign adds to Aroma Infotech's body of work in the food and FMCG advertising space. Classic Baskathi Premium Rice joins the list of brands the agency has taken to television this year.

Free Agency Media will continue tracking public campaign announcements from independent agencies, including additional details as they become available from Aroma Infotech or Classic Baskathi Premium Rice.