Bullet Production Handles Output on Closeup's 'The Neverending Date' Campaign for Unilever Vietnam

Bullet Production served as the production house for 'The Neverending Date,' a new campaign for Closeup Deep Menthol in Vietnam. Unilever, the brand's parent company, worked with MullenLowe Singapore on creative for the effort. Bullet Production confirmed its role in a post on the company's LinkedIn page dated August 26, 2026.

The film centers on a couple stuck in a first date that never ends. The concept ties directly to the product's core claim: long-lasting fresh breath confidence. Rather than a single dinner scene, the couple moves through date after date, a structure built to dramatize how long the product's effect holds up.

MullenLowe Singapore led creative direction on the project, with Bullet Production managing physical production for the Closeup Unilever advertising push. The pairing reflects a common structure in the region: a holding company brand works with an agency network on concept while an independent production house executes the shoot.

No campaign budget, media markets, or air dates were disclosed in the announcement. The post did not specify whether 'The Neverending Date' will run beyond Vietnam or appear in other Southeast Asian markets where Closeup competes for share against other oral care brands.

Bullet Production's announcement lists MullenLowe Singapore as the sole agency partner on the work. The credit marks the latest addition to Bullet Production's client roster, which spans regional FMCG and personal care advertising work.

Free Agency Media has not independently verified campaign performance data or confirmed additional details beyond what Bullet Production disclosed in its original post.