Bullet Production Delivers BTS and Rapid-Fire Interview for Vaseline's #LoveVaselineLikeJennie Campaign

Bullet Production produced behind-the-scenes content and a rapid-fire interview featuring Jennie for Vaseline's #LoveVaselineLikeJennie campaign. The work was commissioned by VML, the agency of record on the account.

The announcement came via Bullet Production's LinkedIn page on July 20, 2026. The post detailed the production company's role: capturing on-set BTS footage alongside a rapid-fire interview segment with Jennie, built to run as supporting content around the core Vaseline advertising campaign.

VML held the lead agency role on the assignment, with Bullet Production brought in as the production partner responsible for executing the content shoot. The split reflects a common structure in advertising production, where a holding company agency handles strategy and creative direction while an independent production house handles the physical shoot.

#LoveVaselineLikeJennie centers Jennie as the face of the push, with the rapid-fire interview format designed to generate short-form, shareable clips alongside longer BTS content. Neither Bullet Production nor VML disclosed campaign budget, media spend, or distribution channels in the announcement.

Bullet Production did not name additional crew, directors, or production timeline in the post. The Vaseline advertising campaign has not yet appeared in major industry award trackers or case study databases as of this writing.

The LinkedIn post marks the extent of public disclosure on the project to date. Free Agency Media will update this record if VML, Vaseline, or Bullet Production release additional details on scope, results, or media placement.