Hong Kong Design Centre Launches 'Great Design Lives Here' Campaign for DX Design Hub

Hong Kong Design Centre is rolling out a citywide campaign for DX design hub. The name: 'Great Design Lives Here.'

The campaign centers on interactive digital art experiences paired with a citywide treasure hunt. Placement includes ads across MTR trains and buses, putting the Hong Kong design message in front of daily commuters rather than confining it to industry circles.

Hong Kong Design Centre confirmed the launch via LinkedIn on July 22, 2026. The post frames DX as the hub for the activity, with the treasure hunt mechanic designed to pull participants physically through the city.

The MTR and bus buy signals a mass-transit push rather than a niche design-audience play. Hong Kong Design Centre's approach ties digital experience to physical movement through Hong Kong, connecting online engagement to real-world foot traffic tied to DX as a destination.

No agency of record has been named in connection with the creative or media planning for the campaign. Hong Kong Design Centre's LinkedIn post is the sole confirmed source at this time.

The campaign arrives as Hong Kong positions design as a civic and economic pillar, with DX serving as the physical anchor for that positioning. Previous initiatives from Hong Kong Design Centre have included exhibitions and public programming, though the scale of this transit buy marks a shift toward broader public reach.

Details on campaign duration, budget, and additional media channels have not been disclosed. Free Agency Media will update this report as verified information becomes available.