Omnicom Media Hong Kong Wins Three IAB Awards for HSBC Campaigns

Omnicom Media Hong Kong took home three awards at the IAB Hong Kong Digital Awards 2025 for work spanning two HSBC Hong Kong campaigns.

The shop won Silver, Bronze, and Merit recognition for the HSBC Premier x HSBC Life NRC Campaign 2.0 and the HSBC Client Continuum Campaign. Both campaigns ran in 2024 and 2025.

Omnicom Media Hong Kong is the holding company's media planning and buying division in the region. The agency handles media strategy and activation for HSBC Hong Kong across digital channels.

The IAB Hong Kong Digital Awards recognize digital marketing work across the territory. Winners are selected by a jury of industry practitioners and announced annually.

HSBC Hong Kong operates as the local subsidiary of HSBC Holdings. HSBC Premier is the bank's premium banking service tier. HSBC Life handles insurance and wealth management products in the market.

The NRC (New Recurring Customer) campaign targeted customer acquisition and retention for the combined Premier banking and Life insurance offering. The Client Continuum campaign focused on customer journey mapping across HSBC Hong Kong's service lines.

Omnicom Media Group runs operations across 14 markets in Asia-Pacific. The Hong Kong office works with local and multinational brands on media planning, buying, and digital strategy.