FINN Partners Germany Wins Gen Digital Integrated Communications Mandate

FINN Partners Germany has been appointed by Gen Digital to lead integrated communications in the German market, following a competitive pitch. The mandate covers Norton and Avast, the two consumer security brands under Gen Digital's portfolio. The scope includes strategic counsel, media relations, and product communications.

Gen Digital confirmed the appointment after a pitch process, though the agency has not disclosed the names of competing shops or the contract's financial terms. The announcement came via FINN Partners' LinkedIn page on September 1, 2026.

FINN Partners operates as an independent, employee-owned agency network with offices across multiple countries, including its Germany operation now handling this account. The firm's work for Gen Digital will span the communications functions typically bundled into an integrated retainer: shaping message strategy for Norton and Avast in the German market, managing press and media relationships, and supporting product-specific communications as Gen Digital rolls out updates to its cybersecurity offerings.

Gen Digital, the parent company formed from the 2022 merger of NortonLifeLock and Avast, has continued to consolidate its brand communications globally following that combination. This German appointment adds FINN Partners to Gen Digital's roster of regional communications partners.

Neither FINN Partners nor Gen Digital specified a contract length or budget for the engagement. FINN Partners' announcement did not name the incumbent agency, if one existed, or detail how many shops competed in the pitch.

The appointment adds to FINN Partners' technology and cybersecurity client list, which the agency has built out across its international offices. Gen Digital's German communications needs will now run through FINN Partners' local team under the new mandate.