FINN Partners UK Appointed Communications Agency for Destination NSW

FINN Partners UK has been appointed communications agency for Destination NSW, the tourism body responsible for promoting New South Wales to UK travelers.

The brief covers PR, influencer, and creative partnerships. FINN Partners will run the program across the UK market.

Destination NSW is the official marketing body for the Australian state, covering Sydney and the broader region. The UK is one of its key international feeder markets for inbound tourism.

No financial terms were disclosed. Per FINN Partners, the scope spans strategic PR alongside influencer and creative partnerships.

FINN Partners operates as an independent, employee-owned agency with offices across the UK, US, and Asia-Pacific.

The appointment was announced August 8, 2026, via FINN Partners' LinkedIn company page. No agency review process, incumbent agency, or contract length was specified in the announcement.

FAM has reached out to FINN Partners for additional details on campaign scope and timeline. This is a developing signal and will be updated as more information becomes available.