LBK Agency Develops New Healthy Choice Campaign Concept Amid Pinky Boo Collaboration

LBK Agency has developed the creative concept for a new Healthy Choice campaign. The agency announced the work on LinkedIn on July 15, 2026.

The project is part of an ongoing PR collaboration between LBK Agency and Pinky Boo. No campaign name has been disclosed. No launch date, media spend, or channel strategy has been made public.

LBK Agency's announcement did not specify creative details, talent, or production partners attached to the Healthy Choice advertising work. The post confirms only that LBK developed the concept and that the Pinky Boo partnership remains active.

Healthy Choice has not issued a separate statement confirming the campaign. Free Agency Media has not independently verified budget or scope beyond what LBK Agency disclosed.

This is the latest signal in LBK Agency's client roster, which now includes work for Healthy Choice alongside its continuing relationship with Pinky Boo. The agency positioned the announcement as part of a broader collaboration rather than a standalone assignment.

No contract terms, exclusivity clauses, or duration for the Healthy Choice agreement have been published. Free Agency Media will update this report if LBK Agency, Healthy Choice, or Pinky Boo release further details on the campaign, including creative rollout, media placement, or measurable results.

As of publication, the primary source for this signal is LBK Agency's LinkedIn company page, where the July 15 post was published without accompanying visuals or campaign assets.