LBK Agency Produces HEYBECCA Campaign and Lookbook Featuring Jerry Heil

LBK Agency developed the creative concept for a new HEYBECCA campaign. The work was produced through LBK Production, the agency's in-house production arm. The campaign features artist Jerry Heil and includes a full lookbook.

HEYBECCA is a sportswear brand. The campaign moves the brand outside its expected sports context. LBK Agency built the concept around theatricality and surrealism instead of the athletic imagery typically associated with the category.

The agency shared details of the HEYBECCA advertising campaign via LinkedIn on August 27, 2026. The post credits LBK Agency with the creative concept and LBK Production with execution, presenting the pairing as a single deliverable covering concept, production, and final lookbook.

No campaign name was disclosed. No media spend, market rollout, or campaign duration was specified in the announcement.

Jerry Heil serves as the featured artist across the campaign's visual assets. The lookbook format is built for both editorial placement and brand-owned channels, a structure common in fashion-adjacent sportswear positioning.

LBK Agency's announcement frames the project as a shift in visual territory for HEYBECCA, moving the brand's imagery toward theatrical and surrealist references rather than conventional performance-sport visuals. The agency did not specify additional collaborators, stylists, or photographers attached to the production.

LBK Agency has not disclosed additional details on the campaign's rollout timeline, distribution channels, or paid media plan.

Free Agency Media will update this report if LBK Agency or HEYBECCA release further campaign details, including launch markets or additional creative assets.