Knoodle's Political-Style Campaign for Homie Draws National Media Pickup

Knoodle led the creative on a political-style advertising campaign for Homie that has generated national attention and media pickup, according to a LinkedIn post from Sandra Guadarrama-Baumunk, who led the creative team on the account.

The Homie advertising campaign borrowed the visual and tonal language of political ads, a category rarely tapped for consumer brand work. According to the LinkedIn post, that choice is a driving factor behind the coverage the campaign has received outside the usual trade press.

Details on the campaign's specific media placements, budget, and creative leads beyond Guadarrama-Baumunk have not been disclosed. Knoodle has not issued a separate release confirming the scope of the work or naming additional agency staff involved.

Homie, the brand behind the campaign, has not commented publicly on the results or the strategy that led to a political-style creative approach for its advertising.

The signal comes from a single LinkedIn post rather than a press release or case study. No third-party media coverage has yet been linked or verified as part of this report.

Knoodle is an independent agency, and this campaign adds to the body of work the shop has produced for brand clients. No information is available yet on whether the Homie account was won through a competitive pitch or an existing relationship.

Free Agency Media will update this report as additional details on the campaign, its media reach, and its creative credits become available.