Hawke Media Wins GLOBEE for Mon Ami Campaign Driving 188% Revenue Growth

Hawke Media took home a GLOBEE award for work with Mon Ami, a children's boutique brand, that delivered 188% year-over-year revenue growth.

The Los Angeles-based independent shop's media advertising campaign centered on Google Ads, which generated 46% of Mon Ami's quarterly revenue. Customer acquisition cost dropped 21% during the same period.

The GLOBEE awards recognize business achievement across multiple categories. Hawke Media's win sits in the marketing and advertising sector.

Mon Ami operates in the children's retail space, selling boutique clothing and accessories. The brand competes in a crowded e-commerce category where acquisition costs climb year over year as platforms mature and competition intensifies.

Hawke Media inverted that pattern. While the agency hasn't detailed specific tactics, the 21% CAC reduction alongside triple-digit revenue growth suggests channel optimization beyond budget increase.

The 46% revenue concentration in Google Ads indicates focused channel strategy rather than diversified spend. That level of revenue from a single platform carries risk but demonstrates the channel's performance for Mon Ami's customer base.

Hawke Media operates as a fractional CMO and full-service digital marketing agency. The shop handles paid media, creative, analytics, and brand strategy for e-commerce and direct-to-consumer brands.

The agency announced the win April 23 on social channels. No campaign creative or case study details were released alongside the award announcement.