Highdive Uses Google Veo to Produce Jeep's 'A Tire Story'

Highdive built an AI-powered commercial for Jeep called "A Tire Story," using Google Veo to generate the spot. The campaign details surfaced via Elixon's LinkedIn page on August 5, 2026.

The production used Veo to reduce time and cost typically associated with traditional commercial shoots. Elixon's post presented the workflow as a case study in AI-assisted advertising production, citing it as an example of AI tools entering agency pipelines.

Neither Elixon nor Highdive disclosed the specific budget or timeline reductions tied to the project. The post did not include production duration comparisons against Jeep's prior campaigns, nor did it specify whether the full commercial was AI-generated or if Veo was used for select scenes within a larger production.

Elixon, an AI-focused shop, used the post to highlight the Highdive-Jeep collaboration rather than claim direct authorship of the creative work.

No additional agencies, production partners, or brand executives were named in connection with the campaign. FAM has not independently verified production cost or timeline figures beyond what was stated in the original post.

Jeep has not issued a separate statement confirming the details of the AI production process. Google Veo's role was described only as the generation tool used, without further specification of resolution, output length, or post-production requirements.

The story was first reported through Elixon's company LinkedIn page on August 5, 2026.