Highdive and Jackass Team Up on KFC Campaign

Highdive built a new campaign for KFC in collaboration with Jackass, according to a post on the agency's LinkedIn page published August 7, 2026.

The campaign takes the shape of a movie-premiere-PSA-federal-holiday mashup, per Highdive's description. No further campaign name, media budget, or air dates were disclosed in the announcement.

Highdive is the Chicago-based independent shop known for work with brands including Anheuser-Busch, DraftKings, and Buffalo Wild Wings. KFC has run through a string of agency partners over the past several years as it has leaned into irreverent, culture-jacking creative.

Jackass, the MTV franchise turned Paramount film series built around stunts and physical comedy, brings its own built-in audience and tone to the partnership. The pairing of a stunt-comedy IP with a fast-food account follows a pattern seen elsewhere in QSR marketing, where brands borrow existing entertainment properties rather than building campaigns from scratch.

Highdive has not released creative details, talent involved from the Jackass roster, or a rollout timeline beyond the LinkedIn post itself. KFC's press office has not issued a separate statement on the campaign as of this writing.

The announcement adds to a run of visible work from Highdive in 2026. The agency has not disclosed billings or headcount changes tied to the KFC relationship. Free Agency Media has reached out to Highdive for additional details on production credits and media spend and will update this post if new information becomes available.

Signal sourced directly from Highdive's LinkedIn company page, dated August 7, 2026.