Planet Propaganda Named First-Ever Creative AOR for Layne's Chicken Fingers

Planet Propaganda has been named creative Agency of Record for Layne's Chicken Fingers, marking the chain's first-ever AOR relationship. The appointment follows a competitive review, according to a LinkedIn post from industry watcher dmonarko dated August 26, 2026.

No incumbent agency was named in the review. First campaign work under the new partnership is expected to launch by the end of Q4 2026, giving Planet Propaganda roughly four months to move from brief to broadcast.

Layne's Chicken Fingers, the Texas-born fast-casual chain built around a single-item menu, had not previously consolidated its creative under one agency of record. The win puts Planet Propaganda, the Madison, Wisconsin-based independent shop, in the position of building the brand's first unified creative platform rather than inheriting an existing campaign architecture.

Search interest tied to the pairing moved quickly after the announcement. Queries for "planet propaganda laynes" and "propaganda laynes chicken" both registered increases in the hours following the LinkedIn post, tracking alongside sustained volume on "laynes chicken fingers," which already draws an estimated 49,500 searches per month.

No financial terms of the AOR agreement were disclosed. The scope of the assignment, including whether it covers social, brand campaign, or full 360 duties, was also not specified in the announcement.

Planet Propaganda's client roster and the specifics of the review process, including which agencies were in contention, have not been made public. FAM will update this story as details on the campaign's creative direction and media plan become available ahead of the Q4 launch.