FPP Named Creative Agency Partner for The Lakes Free Range Egg Company, Launches 'Laid with Love' Campaign

FPP is the new creative agency partner for The Lakes Free Range Egg Company. The independent shop announced the appointment via LinkedIn on August 18, 2026, alongside the launch of 'Laid with Love,' a campaign developed in partnership with Cancer Research UK.

The appointment marks FPP's entry into the free range egg category. The Lakes Free Range Egg Company joins FPP's roster as the shop expands its client base.

'Laid with Love' pairs a consumer packaged goods brand with a major UK health charity. Cancer Research UK is named as a partner in the campaign. FPP has not published campaign specifics beyond the LinkedIn announcement.

No financial terms of the agency appointment were disclosed. FPP has not stated whether the relationship covers creative only or extends to media planning and buying.

The announcement was posted directly to FPP's company LinkedIn page, with no accompanying press release identified at time of publication. The Lakes Free Range Egg Company has not issued a separate statement confirming the partnership.

Free Agency Media will update this report as additional details on campaign scope, media spend, and duration become available. The signal was logged as part of FAM's ongoing tracking of new business wins across the independent agency sector, where company advertising campaign announcements of this kind are verified against agency and brand sources before inclusion in the FAM directory.