Them Again Delivers 146M Impressions for McDonald's Saudi Arabia Anime Campaign

Independent branding agency Them Again partnered with McDonald's Saudi Arabia on a nationwide Jujutsu Kaisen collaboration that reached 26 million people and generated 146 million impressions.

The campaign tied McDonald's Saudi Arabia to the popular anime franchise through a full-scale activation. Them Again handled creative and branding for the collaboration, which ran across the Kingdom.

The numbers: 146 million impressions, 26 million people reached. McDonald's Saudi Arabia confirmed the partnership on July 9, 2026, through the agency's LinkedIn disclosure.

Jujutsu Kaisen collaborations have become standard practice for QSR brands targeting younger demographics in Middle Eastern markets. McDonald's Saudi Arabia joins a growing list of regional operators using anime IP for limited-time promotions.

Them Again operates as an independent creative and branding agency in the region. The McDonald's Saudi Arabia work represents the kind of cultural partnership that requires local market fluency: understanding both anime fandom and Saudi consumer behavior.

The scale of reach: 26 million people in a market of roughly 32 million. This suggests coordinated deployment across digital, social, and in-store channels. McDonald's Saudi Arabia hasn't disclosed campaign duration or whether the collaboration included limited-edition menu items, which typically accompany anime partnerships in the QSR space.

No holding company intermediary. No global network involvement. A regional independent branding agency executing a nationwide campaign for one of the world's largest QSR brands.