The Corner Shop Produces McDonald's Gen Z Employee Campaign for Leo UK

The Corner Shop produced a McDonald's campaign created by Leo UK that spotlights Gen Z employees working at the fast food chain. Director Sara Dunlop led the production.

The McDonald's advertising campaign features films designed to counter negative stereotypes about young people. Leo UK developed the creative centered on actual McDonald's employees from Generation Z.

The Corner Shop handled production for the work. The London-based production company specializes in commercial and branded content across multiple formats.

Sara Dunlop directed the films. Dunlop's directorial work spans commercial and documentary projects.

Leo UK, part of the Leo Burnett network, developed the campaign concept and creative. The agency holds McDonald's UK as a longstanding client relationship.

The campaign represents McDonald's continued investment in youth-focused messaging. The brand employs thousands of Gen Z workers across its UK restaurant locations.

No media buy details or campaign launch timeline were disclosed in the announcement. The Corner Shop confirmed the production partnership via LinkedIn on April 4, 2026.

The work marks another McDonald's advertising campaign centered on employee stories rather than product-focused messaging. McDonald's UK has previously featured staff in advertising efforts highlighting workplace culture and employee development programs.