Think HQ Named Creative Agency Partner for Melbourne Park

Think HQ is Melbourne Park's new creative agency partner. Andre Lima announced the news on LinkedIn on August 5, 2026.

The brief calls for creating positive memories for visitors to the venue. Lima's announcement did not specify campaign details, timeline, or scope of the partnership.

Melbourne Park is home to the Australian Open and hosts events year-round. The venue joins a growing list of major sports and entertainment properties selecting independent shops for brand and creative work over holding company networks.

Think HQ has not yet released creative assets tied to the partnership. Whether the relationship covers a single campaign or an ongoing retainer has not been disclosed.

Free Agency Media will update this story as details on deliverables, campaign timing, and creative direction become available.