Think HQ Named Creative Agency Partner for Melbourne Park

Think HQ is Melbourne Park's new creative agency partner. The Melbourne-based independent announced the appointment on LinkedIn on August 4, 2026.

The brief covers brand platform development and ticket sales activation. Think HQ will lead the Melbourne Park advertising work, building on the existing brand platform rather than starting from scratch.

No campaign name or launch date has been disclosed. Financial terms of the partnership were not shared.

Melbourne Park is home to the Australian Open and hosts events across tennis, entertainment, and hospitality throughout the year. A Melbourne Park advertising campaign under the new partnership would mark Think HQ's entry into major sports and events marketing at a venue level.

Think HQ has built its reputation on social impact and behavior-change campaigns for government and public sector clients. This assignment moves the agency into ticketed live events and venue branding, a different category from its typical brief.

The agency has not detailed the scope of the retainer, whether the work includes media planning, or what the reporting structure looks like alongside Melbourne Park's existing marketing team.

Free Agency Media will update this story as verified details on campaign timing, budget, and creative direction become available.