5W Public Relations Named Agency of Record for Novo

5W Public Relations has been named Agency of Record for Novo, the financial platform built for small businesses. The announcement came via 5W's LinkedIn page on August 19, 2026.

Novo, which provides business banking tools for entrepreneurs and small business owners, tapped 5W to handle its public relations and brand storytelling. The specific scope of the Novo advertising campaign has not been detailed publicly. Financial terms of the engagement were not disclosed.

5W Public Relations, founded in 1996, is one of the largest independently owned PR firms in the U.S., with a client roster spanning consumer, corporate, and financial services brands. The firm has built a track record representing fintech and financial services companies navigating growth phases, and the Novo account adds to that portfolio.

According to 5W's announcement, the agency will work to elevate Novo's brand narrative as the company continues to compete in the small business banking space. No campaign launch date, creative direction, or media strategy has been shared at this time.

This marks a new AOR relationship for both parties. Additional details, including creative output and campaign scope, are expected to follow as the engagement progresses. Free Agency Media will continue tracking developments on this account.