Claire Morris Named CEO of Orchard St., Houston Group Credited With Brand Refresh

Claire Morris announced August 13 that she has taken on the role of CEO at Orchard St., the wellness brand confirmed in a LinkedIn post. Morris credited Houston Group with delivering what she called a "stellar" brand refresh ahead of the company's next phase.

Gemma Ward will serve as the face of Orchard St.'s first campaign under the new leadership, according to the announcement. No release date, media channels, or budget figures were disclosed alongside the news.

Morris did not detail the scope of Houston Group's work beyond the refresh itself. The agency's specific contributions, whether limited to visual identity or extending into strategy and messaging, were not broken out in the post.

The Orchard St. advertising campaign fronted by Ward has not been dated for launch. No distribution partners, media buys, or creative previews have been shared publicly.

Morris made the announcement directly on LinkedIn rather than through a wire service or trade outlet. Orchard St. has not issued a separate statement confirming Morris's appointment or providing additional detail on the refresh.

Houston Group has not commented independently on the engagement. No terms of the agency relationship, including whether the refresh work is ongoing or campaign-specific, were included in Morris's post.

As of publication, Morris's LinkedIn announcement remains the only public confirmation of the leadership change, the Houston Group partnership, and Ward's involvement in the brand's first campaign.