Goodside Studio Redesigns Bloomnet Brand Identity

Goodside Studio completed a brand identity redesign for Bloomnet, the florist network platform. The Brooklyn-based independent shop announced the project on May 14, 2026.

Bloomnet operates as a network connecting florists with technology and logistics infrastructure. The platform serves independent flower shops competing against direct-to-consumer delivery services. Goodside's work repositions Bloomnet as "the modern florist network": a framing that emphasizes technology enablement rather than traditional wholesale distribution.

The studio's portfolio includes brand work for direct-to-consumer companies and technology platforms. This marks Bloomnet's first major rebrand since its acquisition by 1-800-Flowers.com in 2005. The timing coincides with shifts in floral delivery, where independent shops face pressure from venture-backed competitors like UrbanStems and BloomThat.

Goodside Studio operates as a brand and digital design consultancy. The shop was founded in 2019 and maintains offices in Brooklyn. Their client roster spans fintech, consumer goods, and platform businesses: categories where brand clarity directly impacts customer acquisition costs.

Bloomnet's network includes over 14,000 florist members across North America. The rebrand positions those independents against consolidated competitors in a market where Amazon and Whole Foods entered floral delivery in the past three years. Brand identity becomes infrastructure when a platform business depends on member participation.

The project scope was not disclosed. Goodside has not published case study details or campaign assets as of this report.